He steals rotten teeth.
Brush twice a day and he loses his wings.
Less sugar Less fillings Healthy smiles
Meet the villain
He has a bright yellow chest, tatty grey wings, and yellow teeth he is very self-conscious about. He is obsessed with sugary food, fizzy drinks, and, most of all, rotten teeth. He hollows them out and flies home inside them.
There is one thing that terrifies him: minty toothpaste.
And when a child brushes their teeth twice a day for the full two minutes? His wings fall off. He has to walk home. He hates walking.
The series
Launches 1 June 2026
Little Maya discovers a wobbly tooth and the Sugar Dragon is on his way. A trip to a friendly dentist and two whole minutes of brushing change everything. Funny, warm, rhyming, and satisfying to read at bedtime.
£9.99
Buy now on Amazon15 books planned. One villain. Zero fillings.
Get notified for Book 2How it works
Sugar Dragon turns the bedtime brushing routine into a story. Your child becomes the hero who defeats the villain every single night.
The NHS recommends supervised brushing from the first tooth until at least age 7. Consistent routine engagement is the strongest predictor of long-term oral health in young children. Stories make it something children look forward to.
Fluoride toothpaste is the weapon. Two minutes, twice a day. The book ties the habit directly to defeating Sugar Dragon.
Consistent use of fluoride from infancy helps prevent this.
The free brushing wallchart lets children mark each victory. Visual reward systems work. The evidence says so.
Visual reward tools and gamified brushing apps significantly improve adherence in children under 6. Peer-reviewed mHealth reviews identify immediate visual feedback as the most effective non-clinical lever for building pre-school brushing habits.
This is bedtime now
Parents across the UK are putting Sugar Dragon on the bathroom windowsill and watching the arguments stop.
The Dragon is the villain your child gets to defeat. Twice a day. For two whole minutes.
It is not a chore. It is a game. And your child wins it.
Free companion app
The Sugar Dragon app is a free twice-daily brushing timer for iOS and Android. Watch the Dragon shrink in real time. At two minutes, the wings fall off. A tooth sticker lands on the streak calendar.
Launching Q4 2026. In pilot at N17 Dental, Tottenham.
The promise
When your child brushes for the full two minutes, twice a day, the Sugar Dragon has to walk home. His wings detach mid-stride.
He absolutely hates walking.
This is the promise at the heart of every Sugar Dragon book. A villain your child can defeat, on their own, with a toothbrush. Every single morning and night.
Trusted by dental professionals
23.7%
of five-year-olds in England
have tooth decay
OHID, 2022
Free downloads
Download the free Sugar Dragon brushing chart. Your child puts a sticker in a square every time they brush. Fill in 14 days and the Dragon on the chart loses both wings.
Plus a personalised Tooth Fairy certificate for every child who completes the chart.
Get the free brushing chart and Tooth Fairy certificate
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